1. Preserve public facts first
Save the exact product and storefront URLs, capture timestamps, page titles, visible copy, images you own, and any customer-confusion examples. A changing storefront is much harder to explain after content disappears.
2. Separate evidence from conclusions
Identify specific works, marks, product photography, or trade dress that you own. Describe what appears similar and where it appears. Avoid presenting an automated similarity score as proof of infringement.
3. Select the relevant Shopify category
Shopify’s official merchant-report tool currently offers separate paths for copyright, trademark or trade dress, fraud, phishing, and other issues. Choose the category that matches the facts and your rights.
Open Shopify’s official merchant report tool
4. Escalate to infrastructure providers when appropriate
Use ICANN Lookup to identify the registrar and review the host or CDN’s abuse procedure. Reuse the same factual evidence set and retain every confirmation or reference number.
5. Keep expectations precise
CopyWitness organizes evidence and official routes. It does not determine liability, submit notices, promise removal, or replace advice from a qualified lawyer.